Memorable metaphor : how different elements of visual rhetoric affect resource allocation and memory for advertisements

Matthew Peterson, Kevin Wise, Yilin Ren, Zongyuan Wang, and Jiachen Yao

Year of publication:	2017
Authors:	Peterson, Matthew ; Wise, Kevin ; Ren, Yilin ; Wang, Zongyuan ; Yao, Jiachen
Published in:	Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 38.2017, 1, p. 65-74
Subject:	Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Werbung \| Advertising \| Werbepsychologie \| Psychology of advertising \| Kognition \| Cognition \| Emotion \| Wahrnehmung \| Perception

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