Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience
| Year of publication: |
2008
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|---|---|
| Authors: | Ofir, Chezy ; Raghubir, Priya ; Brosh, Gili ; Monroe, Kent B. ; Heiman, Amir |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 84.2008, 4, p. 414-424
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