Memory-based store price judgments : the role of knowledge and shopping experience
Chezy Ofir; Priya Raghubir; Gili Brosh; Kent B. Monroe; Amir Heiman
| Year of publication: |
2008
|
|---|---|
| Authors: | Ofir, Chezy ; Raghubir, Priya ; Brosh, Gili ; Monroe, Kent B. ; Heiman, Amir |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 84.2008, 4, p. 414-423
|
| Subject: | Preismanagement | Pricing strategy | IT-gestütztes Marketing | Computer-assisted marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003794932