Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts
| Year of publication: |
2007
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|---|---|
| Authors: | Zhao, Min ; Hoeffler, Steve ; Zauberman, Gal |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 3, p. 379-388
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