Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation
| Year of publication: |
2011
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|---|---|
| Authors: | Zhao, Min ; Hoeffler, Steve ; Zauberman, Gal |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 48.2011, 5, p. 827-840
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