Merely asking the customer to recommend has an impact on word-of-mouth activity
Jan Mattsson; Jan Mattsson
| Year of publication: |
2015
|
|---|---|
| Authors: | Söderlund, Magnus ; Mattsson, Jan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 80-89
|
| Subject: | Word-of-mouth | Mere requests | Customer satisfaction | Service encounters | Service employee behavior | Kundenzufriedenheit | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011388078