Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Iryna Pentina, Oksana Basmanova, Qin Sun
| Year of publication: |
2017
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| Authors: | Pentina, Iryna ; Basmanova, Oksana ; Sun, Qin |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 1, p. 1-21
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| Subject: | digital customer reviews | message and source characteristics | high-low context cultures | mobile platforms | Yelp | Konsumentenverhalten | Consumer behaviour | USA | United States | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Kulturelle Identität | Cultural identity | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741662