Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Claire Gauzente; Yves Roy
| Year of publication: |
2012
|
|---|---|
| Authors: | Gauzente, Claire ; Roy, Yves |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 1, p. 78-87
|
| Subject: | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Internetnutzung | Internet usage | Zahlungsbereitschaftsanalyse | Willingness to pay | Fotoapparat | Photographic camera |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507897