Message framing, regulatory focus, and venue of consumption : an interaction study about mask mandate compliance
Feng Shen
| Year of publication: |
2023
|
|---|---|
| Authors: | Shen, Feng |
| Published in: |
Review of business : interdisciplinary journal on risk and society. - New York, NY, ISSN 0034-6454, ZDB-ID 634068-4. - Vol. 43.2023, 2, p. 36-47
|
| Subject: | hedonic/utilitarian consumption | mask mandate compliance | message framing | regulatory focus | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Werbewirkung | Advertising effects | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364917