Message involvement and attitude towards green advertisements
Angeline Gautami Fernando, Bharadhwaj Sivakumaran and L. Suganthi
| Year of publication: |
2016
|
|---|---|
| Authors: | Fernando, Angeline Gautami ; Sivakumaran, Bharadhwaj ; Suganthi, L. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 6, p. 863-882
|
| Subject: | Fear | Involvement | Protection motivation theory | Green advertising | Response efficacy | Werbewirkung | Advertising effects | Werbung | Advertising | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-11-2015-0216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011572252