Methode zur Rahmenplanung der Einführung von CRM-Systemen in produktorientierten, diversifizierten Industrieunternehmen
Year of publication: |
2003
|
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Authors: | Rowohl, Frederic |
Subject: | Bayer AG | Beziehungsmarketing | Relationship marketing | Einführung | Implementation | Produktmanagement | Product management | Diversifikation | Diversification | Chemieindustrie | Chemical industry | Deutschland | Germany | Kundenmanagement | Kundendatenbank | Implementierung <Informatik> |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XIII, 236 S graph. Darst |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
Language: | German |
Thesis: | St. Gallen, Univ., Diss., 2003 |
Source: | ECONIS - Online Catalogue of the ZBW |
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