Methodological approach to transaction attractiveness valuation as a decision-making tool of organisational strategy
Year of publication: |
2018
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Authors: | Shvindina, Hanna ; Martynets, Viktoriya |
Published in: |
International journal of management and network economics : IJMNE. - Genève [u.a.] : Inderscience Enterprises, ISSN 1754-2324, ZDB-ID 2452921-7. - Vol. 4.2018, 2, p. 159-176
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Subject: | direct channels | distribution | decision-making process | transaction costs | transaction characteristics | transactional attractiveness | return on transaction costs | ROTC | management | Transaktionskosten | Transaction costs | Entscheidung | Decision | Theorie | Theory | Vertriebsweg | Distribution channel |
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