Methodological Framework for a Cross‐National Comparison of Consumerism Issues in Multiple Environments

Discusses conceptualizations of consumerism activity across Sweden, Canada, and Turkey, providing background data and information on these countries. Offers certain policy guidelines for practising multinational marketing managers which it proposes will give the best strategies to be employed in the different marketplaces of each of these countries.

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Year of publication:	1985
Authors:	Kaynak, Erdener ; Wikström, Solveig
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 19.1985, 1, p. 31-46
Publisher:	MCB UP Ltd
Subject:	Canada \| Consumer behaviour \| Marketing \| Sweden \| Turkey

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004762 [DOI]
Source:	Other ZBW resources

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