Methodological issues in cross-cultural research: An overview and recommendations
Year of publication: |
2012
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Authors: | Buil, Isabel ; de Chernatony, Leslie ; MartÃnez, Eva |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Vol. 20.2012, 3, p. 223-234
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Saved in:
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