Methods in Consumer Research, Volume 2 : Alternative Approaches and Special Applications
| Year of publication: |
2018
|
|---|---|
| Other Persons: | Ares, Gastón (ed.) ; Varela, Paula (ed.) |
| Publisher: |
Cambridge, MA : Elsevier Science |
| Subject: | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research |
| Extent: | 1 Online-Ressource (498 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-0-08-101744-9 ; 978-0-08-101743-2 ; 978-0-08-101743-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011841249