Methods in Consumer Research, Volume 1 : New Approaches to Classic Methods

Front Cover -- Methods in Consumer Research, Volume 1 -- Related Titles -- Methods in Consumer Research, Volume 1: New Approaches to Classic Methods -- Copyright -- Contents -- List of Contributors -- Preface -- I - Introduction -- 1 - Recent Advances in Consumer Science -- 1. CONSUMER SCIENCE: A HISTORICAL PERSPECTIVE -- 1.1 Understanding Perception -- 1.2 Shift in Focus to Consumer Science -- 2. KEY ADVANCEMENTS IN SENSORY AND CONSUMER SCIENCE -- 2.1 The Transition to Consumer-Based Sensory Description: Challenging the Central Dogma -- 2.2 Going Beyond Hedonics -- 2.2.1 Emotional Research in Consumer Science -- 2.2.2 Extended Eating Experience -- 2.2.3 Perception of Well-Being -- 2.3 Methodological Advancements -- 2.3.1 Qualitative Research -- 2.3.2 Advanced Quantitative Consumer Methods -- 2.3.3 Contextual Research -- 2.3.4 Heuristics in Food Choice -- 2.3.5 Application of Methodologies Derived From Psychology -- 2.4 Consumer Research With Special Populations -- 2.4.1 Age-Appropriate Research Methods -- 2.4.2 Low-Income Populations -- 3. THE FUTURE: REMAINING CHALLENGES -- 4. THE BOOK -- ACKNOWLEDGMENTS -- REFERENCES -- FURTHER READING -- 2 - Complexity of Consumer Perception: Thoughts on Pre-Product Launch Research -- 1. HISTORICAL PERSPECTIVE -- 2. FALLACIES OF CONSUMER RESEARCH -- 3. NOVEL ELEMENTS IN CURRENT RESEARCH -- 4. A SITUATIONAL APPROACH -- 5. INTEGRATION OF DIFFERENT FACTORS IN DIFFERENT SITUATIONS -- 6. EXAMPLES OF SITUATIONAL ANALYSIS -- Application 6.1: Evoked Situation Triggered by Means of Pictures -- Application 6.2: Evoked Situation Using Story Telling -- Application 6.3: Sketchy Descriptions of Eating Situations -- Application 6.4: The Effects of Repeated Exposure -- Application 6.5: The Relative Remembrance of the Product's Pleasantness Over Time -- Application 6.6: Sequential Preferences.