Metric and interpretive explorations of macromarketing
Clifford J. Shultz; Morris B. Holbrook; Donald R. Lehmann
| Year of publication: |
2009
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| Authors: | Shultz, Clifford J. ; Holbrook, Morris B. ; Lehmann, Donald R. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 29.2009, 3, p. 217-219
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| Subject: | Marketingtheorie | Marketing theory | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003893379