Metrics that matter : to marketing managers
by Neil Bendle, Paul Farris, Phillip Pfeifer and David Reibstein
Year of publication: |
2010
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Authors: | Bendle, Neil ; Farris, Paul ; Pfeifer, Phillip ; Reibstein, David |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 6.2010, 1, p. 18-23
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Saved in:
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