Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
S. Tamer Cavusgil, Seyda Deligonul, Ilke Kardes, and Erin Cavusgil
| Year of publication: |
2018
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|---|---|
| Authors: | Cavusgil, S. Tamer ; Deligonul, Seyda ; Kardes, Ilke ; Cavusgil, Erin |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 3, p. 94-108
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| Subject: | middle class | emerging markets | measurement | international market segmentation | market potential | Schwellenländer | Emerging economies | Mittelschicht | Middle class | Internationales Marketing | International marketing | Internationale Marktsegmentierung | International market segmentation | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marktgröße | Market size | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.16.0021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011924488