Mind the gap : a process model for diagnosing barriers to key account management implementation
Alexander Leischnig, Björn S. Ivens, Barbara Niersbach, Catherine Pardo
| Year of publication: |
April 2018
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|---|---|
| Authors: | Leischnig, Alexander ; Ivens, Björn Sven ; Niersbach, Barbara ; Pardo, Catherine |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 70.2018, p. 58-67
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| Subject: | Differentiation | Effectiveness | Implementation | Integration | Key account management | Key-Account-Management | Einführung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.07.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011863786