Mine your own business : market-structure surveillance through text mining
Oded Netzer; Ronen Feldman; Jacob Goldenberg; Moshe Fresko
| Year of publication: |
2012
|
|---|---|
| Authors: | Netzer, Oded ; Feldman, Ronen ; Goldenberg, Jacob ; Fresko, Moshe |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 3, p. 521-543
|
| Subject: | text mining | user-generated content | market structure | marketing research | Data Mining | Data mining | Marktforschung | Market research | Bergbau | Mining | Social Web | Social web | Text | Marktstruktur | Market structure |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562940