Mining customer shopping behavior : a method encoding customer purchase decision attitude
Hsiao-ping Yeh, Tsung-Sheng Chang
| Year of publication: |
January-March 2018
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| Authors: | Yeh, Hsiao-ping ; Chang, Tsung-Sheng |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 10.2018, 1, p. 16-27
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| Subject: | Apriori | Association Rule | Customer Shopping Behavior | Retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSS.2018010102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011809195