Mining marketing meaning from online chatter : strategic brand analysis of big data using latent Dirichlet allocation
Seshadri Tirunillai and Gerard J. Tellis
| Year of publication: |
2014
|
|---|---|
| Authors: | Tirunillai, Seshadri ; Tellis, Gerard J. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 4, p. 463-479
|
| Subject: | consumer satisfaction | quality | dimensions | brand mapping | big data | latent Dirichlet allocation | user-generated content | Data Mining | Data mining | Big Data | Big data | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399707