(Mis)trust in marketing: a reflection on consumers' attitudes and perceptions
M. Teresa Pereira Heath; Matthew Heath
| Year of publication: |
2008
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|---|---|
| Authors: | Pereira Heath, M. Teresa ; Heath, Matthew |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 9/10, p. 1025-1039
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| Subject: | Marketingmanagement | Marketing management | Vertrauen | Confidence | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003786764