Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour

by Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen

Part I: Background -- Chapter 1: Setting the scene- Chapter 2: he legal conception of misleading product labelling and its operationalization- Chapter 3: Measuring misleadingness: The preference-conscious choice modelled and observed- Part II: Studies- Chapter 4: Study 1: Low-fat claims on real-market products -- Chapter 5: Study 2: Low-fat claims on fictitious products -- Chapter 6: Study 3: What’s behind the keyhole -- Chapter 7: Study 4: ”Local” by facts or by atmosphere?- Part III: General discussion -- Chapter 8: Why do consumers get it wrong?- Chapter 9: Implications for fair labelling practices: How to get it right -- Chapter 10: Concluding remarks.

MoreLess

Year of publication:	2022
Authors:	Smith, Viktor ; Barratt, Daniel ; Møgelvang-Hansen, Peter ; Wedel Andersen, Alexander U.
Publisher:	2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan
Subject:	food marketing \| consumer decision-making \| product packaging design \| e-commerce \| origin marketing \| halo effects \| cognitive psychology \| nutrition and health claims \| food law \| eyetracking \| visual communication \| fair commercial practices \| multimodal communication \| Konsumentenverhalten \| Consumer behaviour \| Lebensmittel \| Food \| Marketingmanagement \| Marketing management \| Lebensmittelmarkt \| Food market \| Kommunikation \| Communication \| Produktinformation \| Product information \| Warenkennzeichnung \| Product labelling \| Marketing