Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: A study from Russia
| Year of publication: |
2010
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| Authors: | Puzakova, Marina ; Kwak, Hyokjin ; Larsen Andras, Trina |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 29.2010, 5, p. 727-765
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