Mobile app stickiness (MASS) and mobile interactivity : a conceptual model
Christopher P. Furner; Pradeep Racherla; Jeffry S. Babb
| Year of publication: |
2014
|
|---|---|
| Authors: | Furner, Christopher P. ; Racherla, Pradeep ; Babb, Jeffry S. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 2, p. 163-188
|
| Subject: | Mobile computing | Interactivity | Stickiness | Interface | Telepresence | Loyalty | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Mobile Business | Mobile business | Mobilität | Mobility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417122