Uncertainty, trust and purchase intention based on online product reviews : an introduction to a multinational study
Christopher P. Furner; Pradeep Racherla; Zhen Zhu
| Year of publication: |
2012
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|---|---|
| Authors: | Furner, Christopher P. ; Racherla, Pradeep ; Zhu, Zhen |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 11.2012, 3/4, p. 260-276
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| Subject: | Vertrauen | Confidence | Risiko | Risk | Virales Marketing | Viral marketing | Nationalkultur | National culture | USA | United States | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009631816