Mobile banking usage and customer loyalty among Indian users : moderating effect of occupation and education

Sonia Chawla, Savdeep Vasudeva

Year of publication:	2024
Authors:	Chawla, Sonia ; Vasudeva, Savdeep
Published in:	International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 35.2024, 4, p. 476-496
Subject:	customer loyalty \| education \| hierarchical regression \| mobile banking usage \| occupation \| Beziehungsmarketing \| Relationship marketing \| Electronic Banking \| Electronic banking \| Indien \| India \| Konsumentenverhalten \| Consumer behaviour \| Mobilkommunikation \| Mobile communications \| Kundenbindung \| Customer retention \| Kundenzufriedenheit \| Customer satisfaction \| Innovationsakzeptanz \| Innovation adoption

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