Mobile purchase decision support systems for in-store shopping environments
Year of publication: |
2011
|
---|---|
Authors: | Kowatsch, Tobias ; Maass, Wolfgang |
Published in: |
Advanced technologies management for retailing : frameworks and cases. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-738-8. - 2011, p. 270-288
|
Subject: | Einzelhandel | Retail trade | Ladengestaltung | Store design | Produktinformation | Product information | Kaufentscheidung | Purchase decision | Innovationsakzeptanz | Innovation adoption |
-
Adoption of in-store mobile payment : are perceived risk and convenience the only drivers?
Kerviler, Gwarlann de, (2016)
-
Successful technological integration for competitive advantage in retail settings
Pantano, Eleonora, (2015)
-
Successful technological integration for competitive advantage in retail settings
Pantano, Eleonora, (2015)
- More ...
-
Kowatsch, Tobias, (2011)
-
Semantic technologies in content management systems : trends, applications and evaluations
Maass, Wolfgang, (2012)
-
Kowatsch, Tobias, (2011)
- More ...