Mobile support in customer loyalty management : an architectural framework

Christian Zeidler

Year of publication:	2009 ; 1. ed.
Authors:	Zeidler, Christian
Publisher:	Wiesbaden : Gabler
Subject:	Mobilkommunikation \| Mobile communications \| Mobile Business \| Mobile business \| Beziehungsmarketing \| Relationship marketing \| Mobile Telekommunikation \| Kundenbindung \| Kundenmanagement
Description of contents:	Table of Contents [gbv.de]

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