Mobile targeting

Xueming Luo, Michelle Andrews; Zheng Fang; Chee Wei Phang

Year of publication:	2014
Authors:	Luo, Xueming ; Andrews, Michelle ; Fang, Zheng ; Phang, Chee Wei
Published in:	Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 7, p. 1738-1756
Subject:	mobile commerce \| mobile targeting \| randomized field experiment \| Mobile Business \| Mobile business \| Mobilkommunikation \| Mobile communications \| Feldforschung \| Field research \| Mobilität \| Mobility

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