Mobile technology in field customer service : big improvements with small changes
Matti Rossi, Virpi Kristiina Tuunainen and Marju Pesonen
| Year of publication: |
2007
|
|---|---|
| Authors: | Rossi, Matti ; Tuunainen, Virpi Kristiina ; Pesonen, Marju |
| Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 13.2007, 6, p. 853-865
|
| Subject: | Informationssystem | Information system | Mobilkommunikation | Mobile communications | Großhandel | Wholesale trade | Tabak | Tobacco | Beziehungsmarketing | Relationship marketing | Baltische Staaten | Baltic countries |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003752576