Model-based segmentation featuring simultaneous segment-level variable selection
Sunghoon Kim, Duncan K. H. Fong, and Wayne S. Desarbo
| Year of publication: |
2012
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|---|---|
| Authors: | Kim, Sunghoon ; Fong, Duncan K. H. ; DeSarbo, Wayne |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 5, p. 725-736
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| Subject: | Marktsegmentierung | Market segmentation | Kundenzufriedenheit | Customer satisfaction | Bayes-Statistik | Bayesian inference | Multiple Regression | Multiple regression |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659276