Model of relationships among marketing public relations, service quality and attitude toward brand
Viet Dung Trinh, Hoang Mai Nguyen
| Year of publication: |
2018
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|---|---|
| Authors: | Viet Dung Trinh ; Hoang Mai Nguyen |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 10.2018, 1, p. 17-30
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| Subject: | Marketing public relations | Service Quality | Attitude toward brand | Effectiveness | Öffentlichkeitsarbeit | Public relations | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21002/amj.v10i1.10626 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012106908