Modeling Competitive Reaction Effects

In this study I critically review models that specify competitive reaction effects. I discuss different model structures and summarize my findings on competitive reaction effects and factors that explain competitive reactions. I discuss the many models of competitive market response that have been developed and classify them into twelve sets of models that are related to each other in a logical manner through the evolutionary model-building concept

Year of publication:	2008
Authors:	Leeflang, Peter
Publisher:	[S.l.] : SSRN
Subject:	Wettbewerbsanalyse \| Competitive analysis \| Marketingtheorie \| Marketing theory \| Evolutionäre Spieltheorie \| Evolutionary game theory

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