Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: an acquisition pattern analysis application

Anita Prinzie; Dirk Van den Poel

Year of publication:	2009
Authors:	Prinzie, Anita ; Van den Poel, Dirk
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject:	Beziehungsmarketing \| Relationship marketing \| Kundenanalyse \| Customer analysis \| Kauf \| Purchase \| Bayes-Statistik \| Bayesian inference \| Theorie \| Theory

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