Modeling Corporate Social Performance and Job Pursuit Intention: Mediating Mechanisms of Corporate Reputation and Job Advancement Prospects

An important issue for successful recruitment is to increase the pursuit intention of job seekers. This study discusses such issue by proposing a research model based on the signaling theory and the expectancy theory. In the model, this study hypothesizes that the perceived corporate social performance of job seekers positively affects their job pursuit intention and recommendation intention indirectly via the mediation of corporate reputation and job advancement prospects. The proposed hypotheses of this research are empirically tested using the data from people seeking a job. The empirical findings of this study complement previous literature by discussing how corporate social performance benefits business organizations from a perspective of human resources and recruitment. Last, managerial implications for business leaders and managers are provided. Copyright Springer Science+Business Media Dordrecht 2013