Modeling customer opt-in and opt-out in a permission-based marketing context

V. Kumar, Xi (Alan) Zhang, and Anita Luo

Year of publication:	2014
Authors:	Kumar, V. ; Zhang, Xi Alan ; Luo, Anita
Published in:	Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 4, p. 403-419
Subject:	interactive marketing \| e-mail marketing \| opt-in \| opt-out \| vine copulas \| pair-copula construction \| Marketing \| Modellierung \| Scientific modelling

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