Modeling customer satisfaction and loyalty : survey data versus data mining
Chris Baumann and Greg Elliott; Suzan Burton
| Year of publication: |
2012
|
|---|---|
| Authors: | Baumann, Chris ; Elliott, Greg ; Burton, Suzan |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 3, p. 148-157
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Kundenanalyse | Customer analysis | Multivariate Analyse | Multivariate analysis | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568248