Modeling guests' intentions to use mobile apps in hotels : the roles of personalization, privacy, and involvement
Year of publication: |
2016
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Authors: | Morosan, Cristian ; DeFranco, Agnes |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 9, p. 1968-1991
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Subject: | Hotel industry | Mobile apps | Involvement | Privacy | Personalization | Hotellerie | Mobile Anwendung | Mobile application | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Innovationsakzeptanz | Innovation adoption | Personalisierung | Mobile Business | Mobile business |
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