Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Parneet Pahwa, Nanda Kumar, B.P.S. Murthi
| Year of publication: |
2023
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| Authors: | Pahwa, Parneet ; Kumar, Nanda ; Murthi, B. P. S. |
| Published in: |
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-32894-7. - 2023, p. 3-12
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| Subject: | Discrete Choice | Markov Chain Monte Carlo | Multinomial Logit | Retail promotions | Diskrete Entscheidung | Discrete choice | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Logit-Modell | Logit model | Markov-Kette | Markov chain | Monte-Carlo-Simulation | Monte Carlo simulation | Markenartikel | Brand | Schätzung | Estimation | Verkaufsförderung | Sales promotion | Mikroökonometrie | Microeconometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-32894-7_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289817