Modeling market response : trends and developments
by Peter Leeflang and Auke Hunneman
| Year of publication: |
2010
|
|---|---|
| Authors: | Leeflang, Peter ; Hunneman, Auke |
| Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 6.2010, 1, p. 71-80
|
| Subject: | Marktforschung | Market research | Werbewirkung | Advertising effects | Messung | Measurement | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976434