Modeling price response from retail sales : an empirical comparison of models with different representations of heterogeneity
Year of publication: |
2021
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Authors: | Weber, Anett ; Steiner, Winfried J. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 294.2021, 3 (1.11.), p. 843-859
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Subject: | Between-store heterogeneity | General heterogeneity model | Quantitative model-based analysis | Retailing | Sales response modeling | Einzelhandel | Retail trade | Theorie | Theory | Marktforschung | Market research | Absatz | Sales | Konsumentenverhalten | Consumer behaviour |
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