Modeling repeat purchases in the Internet when RFM captures past influence of marketing
Kerstin Reimer and Sönke Albers
| Year of publication: |
2011
|
|---|---|
| Authors: | Reimer, Kerstin ; Albers, Sönke |
| Publisher: |
Kiel : ZBW |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | Online-Ressource ([47] S., 271 KB) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | RFM = Recency-Frequency-Monetary Value Systemvoraussetzungen: Acrobat Reader |
| Other identifiers: | hdl:10419/50730 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009504196