Modeling the effects of physician-directed promotion using genetic algorithm-partial least squares
Chee Wooi Lim and Toru Kirikoshi and Katsuhiko Okano
| Year of publication: |
2008
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|---|---|
| Authors: | Lim, Chee Wooi ; Kirikoshi, Toru ; Okano, Katsuhiko |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 23645404. - Vol. 2.2008, 3, p. 195-215
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009896139