Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Chee Wooi Lim; Toru Kirikoshi
| Year of publication: |
2008
|
|---|---|
| Authors: | Lim, Chee Wooi ; Kirikoshi, Toru |
| Published in: |
Health care management science. - Norwell, Mass. [u.a.] : Springer Science + Business Media, ISSN 1386-9620, ZDB-ID 1469148-6. - Vol. 11.2008, 4, p. 359-372
|
| Subject: | Arzneimittel | Pharmaceuticals | Verkaufsförderung | Sales promotion | Zielgruppe | Target group | Ärzte | Physicians | Evolutionärer Algorithmus | Evolutionary algorithm | Partielle kleinste Quadrate | Partial least squares | Marktforschung | Market research | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003778379