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Modeling the effects of socio-demographic, psychographic and relationship characteristics on share of wallet for financial services
Kong, Raymond T., (2010)
Behavioral processes in innovation : the effect of target, influence methods, and communication style on influence effectiveness
Maute, Manfred F., (1988)
The Effect of Attribute Qualities on Consumer Decision Making: A Causal Model of External Information Search
Maute, Manfred F., (1991)