Modeling the effects of strategic flexibility, organisational learning on e-business adoption and competitive advantage : an empirical investigation
Year of publication: |
2005
|
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Authors: | Voola, Ranjit ; Bougoure, Ursula ; Fry, Marie-Louise |
Publisher: |
European Marketing Academy Conference |
Subject: | Marketing not elsewhere classified | resource based view | e-business adoption | strategic flexibility | organisational learning |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Notes: | Voola, Ranjit, Bougoure, Ursula, & Fry, Marie-Louise (2005) Modeling the effects of strategic flexibility, organisational learning on e-business adoption and competitive advantage : an empirical investigation. In Proceedings of The 34th European Marketing Academy Conference, European Marketing Academy Conference, Milan. |
Source: | BASE |
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