Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content

Smriti Mathur, Alok Tewari and Akanchha Singh

Year of publication:	2022
Authors:	Mathur, Smriti ; Tewari, Alok ; Singh, Akanchha
Subject:	brand engagement \| information quality \| online purchase intention \| perceived benefit \| perceived credibility \| User-generated content \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Markenimage \| Brand image \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Website

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